I've found this tip on a friend blog... And I really love it!
The Fun Theory posits that people are more likely to change their behavior if the change is fun! I couldn't agree more, that's almost a (my) way of life.
Volkswagen has launched their new Fun Theory campaign, which so far consists of a couple of very smart, very fun videos showing how people can be made to change their behavior through the power of fun.
Take a look and enjoy it: http://www.rolighetsteorin.se/en/
